ECommerce

PayPro Global http://www.payproglobal.com develops and hosts an ecommerce solution that allows anyone to easily sell software online. PayPro platform offers unique and useful features to increase online revenue.


Traditionally when selling software online vendors define the product price and then it stays the same for a long time as there is no need to change it. But this scheme doesn't work for all.

Have you ever used dynamic prices for your software products?


Is it worth it to set up dynamic prices or just go the usual way? Maybe you already had to set up different prices for the same product because you needed to take into account more and more factors when just static price doesn't work that efficiently. Or you prefer to have a complete control over the pricing and would like to set it up yourself on your web site. Then dynamic scheme would be a good choice.


It doesn't matter in fact what you sell - a bundle or a product with lots of add-ons - dynamic prices will work for all of them.


What is a dynamic price?


It is the ability to change/redefine the original product price without changing product settings when additional parameter is added to the URL (or the parameter is sent to the purchase page with POST method).


The major features of dynamic prices in the PayPro ecommerce platform http://www.payproglobal.com are:


1. Parameters are always sent encrypted. The buyer can't change the dynamic price.


2. Dynamic price can be set in different currencies at the same time!


Here is how it works:


1. You need to define a secret code used to generate the value of the dynamic price parameter and later for decryption on the PayPro order page.


2. The original dynamic price should be created on your web site and then generate hash of the dynamic price with your secret code.


3. While changing the hash value in the URL, you change the product price your customer will pay.




So try different things with the ecommerce platform you use to sell software online and analyze the results. Small details together can help you to increase your revenue!

About the author

Nataliya is a marketing and sales manager at Russian department of PayPro. She possesses an extensive background in marketing communications and holds a master's degree in computer science as well. Sell software online with Paypro.

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